888 Sport was founded in 1997 by two brothers Avi and Aaron Shaked and they have extensively grown into a recognisable brand of on-line betting and reportedly turn over 375 million dollars per year.
They offer betting on many sports ranging from football, horse racing, through to basketball. In an attempt to grow their sports book 888 offer obscure markets like Aussie Rules Football, Gaelic Games and UFC to complement the more popular markets.
They don’t offer best odds guaranteed but they interestingly do offer their own returning price or SP. This can be an advantage for a late bettor who has missed the price and would accept SP. By betting with 888 they would usually gain a bigger SP on their selection.
They pride themselves on their live betting and offer the increasingly popular “Cash Out” option which can save many an accumulator. This also applies to singles which is an impressive concession and you can either cut your losses or take a profit. All live betting can be seen in one easy to navigate page for the user to determine the best odds whilst the action is taking place.
They offer other concessions for the player including if your horse comes second within half a length behind the winner you’ll receive a free bet on any National Hunt race.
They offer a secure and safe deposit method and accept all major payment methods. On your first deposit you’ll also receive a free matched bet of up to £10. Having placed further bets the player is then entitled to a total of £88 bets in total.
The customer support whilst good, is let down by only being available between 9am and 10pm, meaning any issues with a late night wager cannot be resolved. They also offer far less special offers than other bookmakers. However, they do offer very competitive prices and can sometimes be offering the best price in the mornings as well as offering very prompt withdrawals.